Global Learning Opportunities.

Strategic Marketing

24–27 August 2017 | Session Days

Gurugram, India

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Course Description

With competition approaching from all sides, the success of today's organizations depends more than ever on achieving success in the marketplace. But scrambling harder and harder to "sell whatever you can make" rarely achieves the desired results. Instead, successful organizations must find new ways to "make what they can sell’. To differentiate your products or services against the competition, you must define a sound marketing strategy while adapting tactics on the ground to shift buying behaviors.

In this highly interactive program, senior marketing faculties guide you through a learning simulation that blends theory with sound marketing practice. Through discussions, case studies and collaborative exercises, you'll develop a well-defined approach for creating your own marketing strategy. You'll go home equipped and inspired to discover hidden customer insights, make data-driven marketing decisions and formulate marketing strategy in an integrative way.

Curriculum

  • Marketing Strategy Formulation Process
  • Segmentation & Positioning
  • Competitive Strategies
  • New Product Development Process
  • Allocation of Resources
  • Marketing Strategy Integration

Key Takeaways

  • Develop a 360-degree view of what drives buying behavior
  • Position new products and services and evaluate the effectiveness of current positioning strategies
  • Understand the value of a brand and how to build, develop and leverage that value
  • Conduct market research studies to inform better marketing decisions
  • Gain in-depth appreciation of competitive dynamics
  • Understand how different roles contribute to an integrated , strategic marketing plan

Who Should Attend

  • Mid-to-senior level executives such as Vice Presidents or General Managers
  • Managers of sales, marketing, finance , operations and other functional areas who help plan and implement market-oriented business strategies
  • Presidents of marketing from smaller firms

Note: participants are expected to put in extra hours outside the classroom preparing session material and developing issues for discussion in the class.

Faculty

Dr. Nirmal Gupta

Dr. Gupta is a Visiting Professor with the Indian School of Business, Hyderabad. He has also been a guest faculty at the J.L. Kellogg Graduate School of Management, Northwestern University; John M. Olin School of Business, Washington University; and California Polytechnic University. He has worked around the globe with international leaders and Fortune 500 organizations and has taught in more than 20 countries. Dr. Gupta has won many awards, including, but not limited to "The Best Teacher" by the Association of Indian Management Schools and the "Professor of the Year;' a highly prestigious annual recognition (for outstanding teaching) at the Indian School of Business, Hyderabad for two consecutive years. Dr. Gupta is profiled in the "Who's Who in the World”.

To read more on Dr. Gupta's bio, please download the brochure.

  • Highly interactive, action oriented, and reflective sessions
  • Markstrat simulation (developed by INSEAD professors)
  • Award winning international faculty
  • Rapid Feedback helps participants guage the result of their effort and take corrective actions to dominate their respective Markets
  • Best-in-class curriculum
  • Blended learning experience for the best of all worlds
  • Easy to track learning outcomes
  • 24/7 access to cutting-edge training resources
  • Latest delivery technology & infrastructure
  • Rigorous participant selection to ensure dynamic & diverse peer group
  • Easily accessible learning centers in central downtown locations
  • Learn today and apply to your workplace tomorrow