Thank you for your inquiry into the Brand Leadership Program.
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We're committed to helping individuals advance in their careers by delivering quality education with clear and measurable outcomes. We've personally seen how education opens doors and encourage you to consider this innovative program.
The Pearson Professional Programs Team
With competition approaching from all sides, the success of today's organizations depends more than ever on achieving success in the marketplace. But scrambling harder and harder to "sell whatever you can make" rarely achieves the desired results. Instead, successful organizations must find new ways to "make what they can sell’. To differentiate your products or services against the competition, you must define a sound marketing strategy while adapting tactics on the ground to shift buying behaviors.
In this highly interactive program, senior marketing faculties guide you through a learning simulation that blends theory with sound marketing practice. Through discussions, case studies and collaborative exercises, you'll develop a well-defined approach for creating your own marketing strategy. You'll go home equipped and inspired to discover hidden customer insights, make data-driven marketing decisions and formulate marketing strategy in an integrative way.
Note: participants are expected to put in extra hours outside the classroom preparing session material and developing issues for discussion in the class.
Dr. Nirmal Gupta
Dr. Gupta is a Visiting Professor with the Indian School of Business, Hyderabad. He has also been a guest faculty at the J.L. Kellogg Graduate School of Management, Northwestern University; John M. Olin School of Business, Washington University; and California Polytechnic University. He has worked around the globe with international leaders and Fortune 500 organizations and has taught in more than 20 countries. Dr. Gupta has won many awards, including, but not limited to "The Best Teacher" by the Association of Indian Management Schools and the "Professor of the Year;' a highly prestigious annual recognition (for outstanding teaching) at the Indian School of Business, Hyderabad for two consecutive years. Dr. Gupta is profiled in the "Who's Who in the World”.
To read more on Dr. Gupta's bio, please download the brochure.