28 – 29 April 2017 | Session Days
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We're committed to helping individuals advance in their careers by delivering quality education with clear and measurable outcomes. We've personally seen how education opens doors and encourage you to consider this innovative program.
The Pearson Professional Programs Team
Branding is a new word given to an age-old concept. While its role in 21st Century business practice remains undisputed, new frontiers have emerged in a world beset with hyper-competition, economic contraction and new technologies. Will brands remain relevant and continue to stimulate customer choice, forming the basis for sustained profitability? What will constitute the cornerstones of effective brand management for business success?
The seminar focuses executive energies towards both strategic decision making and execution challenges, drawing on emerging thought, methods, and practical experiences.
Kunal Basu is a Senior Teaching Fellow in Marketing at Said Business School and a Research Fellow of Templeton College. He has published extensively in the areas of brand strategy, brand loyalty, international marketing, consumer behavior and advertising with his research on customer loyalty in 1994 winning the Sheth award for the best journal article from the Academy of Marketing Science. He has been rated among the top 100 management scholars (Thought Leaders Network, 2003) and actively involved in Executive Education for more than a decade. Leading the redesign of the School's flagship open enrolment executive course, the Oxford Advanced Management and Leadership Program (OAMLP), he designed the architecture to develop an understanding of critical business themes rather than functions, with the integration of concepts, contexts and competencies, encompassing cutting edge thinking from a variety of disciplines outside management.
To read more on Kunal Basu’s bio, please download the brochure.