- Long Form
- White Paper
Philip Kotler surmised marketing as “the science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit”. In continuation of the definition, he acknowledged the importance of segmentation, targeting, positioning, needs, wants, demand, offerings, brands, value and
Instead of getting work done through their own personal efforts, new managers must shift gears to achieve results through the performance of their team. New responsibilities such as making time for subordinates, coaching team members, etc. have suddenly become critical for achieving success.