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09 Apr 2018

First-Time Managers: The Most Critical Leadership Transition

Individual contributors who produce great results are often promoted to managerial positions. At this point, it’s natural to celebrate, sit back, and think that you “have it made,” but nothing could be farther from the truth…
More than 50% of first-time managers receive lower

28 Mar 2018

5 Golden Rules to Manage and Lead Effectively

With a continuously evolving environment and multiple business functions at the workplace, every professional today can expect to assume the responsibility of a leader at some point in their career. Irrespective of the position you hold currently, there will come a time when it

24 Jun 2017

The Remarkable Coke Story: Becoming the World’s Favorite Cola

From selling just 9 drinks per day in their first year to a billion-dollar brand, Coca-Cola has done global marketing right. Delivering happiness and turning strangers into friends are one of the many things Coca Cola takes pride in doing. Today, more than 200 countries drink 1.9 billion cans

15 Jun 2017

Cause Marketing: Faux, Optional or Essential?

An elementary-school girl in a skirt and pony-tail stares up at the mighty Charging Bull – under the New York sun, in extreme cold and amidst heavy snowfall. She’s the Fearless Girl who’s been placed on Wall Street to “remind us that today’s working woman is here to stay”. State

29 May 2017

To Internet and Beyond In Homage to Marketing: From www. to IoT

Philip Kotler surmised marketing as “the science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit”. In continuation of the definition, he acknowledged the importance of segmentation, targeting, positioning, needs, wants, demand, offerings, brands, value and

17 April 2018

White Paper: Entry-Level Managers Program

Instead of getting work done through their own personal efforts, new managers must shift gears to achieve results through the performance of their team. New responsibilities such as making time for subordinates, coaching team members, etc. have suddenly become critical for achieving success.

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