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24 Jun 2017

The Remarkable Coke Story: Becoming the World’s Favorite Cola

From selling just 9 drinks per day in their first year to a billion-dollar brand, Coca-Cola has done global marketing right. Delivering happiness and turning strangers into friends are one of the many things Coca Cola takes pride in doing. Today, more than 200 countries drink 1.9 billion cans

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15 Jun 2017

Cause Marketing: Faux, Optional or Essential?

An elementary-school girl in a skirt and pony-tail stares up at the mighty Charging Bull – under the New York sun, in extreme cold and amidst heavy snowfall. She’s the Fearless Girl who’s been placed on Wall Street to “remind us that today’s working woman is here to stay”. State

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29 May 2017

To Internet and Beyond In Homage to Marketing: From www. to IoT

Philip Kotler surmised marketing as “the science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit”. In continuation of the definition, he acknowledged the importance of segmentation, targeting, positioning, needs, wants, demand, offerings, brands, value and

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