Entrepreneurship Boot Camp

  15 September - 26 November, 2017
  Gurugram, India
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Overview

When first-time entrepreneurs get a new business idea, it is always a struggle to get it off ground. The Entrepreneur’s Boot Camp is an immersive ten-week program covering all the tools you need to turn your idea into a thriving new venture.

In this program, participants explore new business ideas, evaluate the potential market opportunity, create a business model and successfully articulate their vision for the enterprise. In the process, they gain a better understanding of themselves as entrepreneurs, including motivations, roles and key responsibilities. By understanding the common challenges faced by all the founders and CEOs, participants gain the confidence to assess, determine the feasibility of, launch and grow new ventures.

Program Coverage

  • Identifying & assessing the opportunity
  • Customer value proposition: problem solving & addressing customer pain points
  • Market sizing
  • Competitive landscape
  • Market research
  • Minimum viable product
  • Go-to-market strategy
  • Marketing & customer acquisition
  • Digital presence
  • Founders, core team & early hires
  • Ownership, valuation & equity distribution
  • Pricing & unit economics
  • Business modelling, growth drivers & financial projections
  • Creating competitive advantage
  • Pitch decks & presentation skills
  • Raising investment, term sheets, etc.

Key Takeaways

Key Takeaways
  • Identify business opportunities
  • Determine concept feasibility
  • Gauge market demand
  • Plan for the launch of a new business & acquire first customers
  • Build a solid team
  • Prepare financial forecasts & scenarios
  • Create a robust business plan
  • Pitch for early stage funding
Who Should Attend
  • Aspiring entrepreneurs who are creating their first startup
  • Serial entrepreneurs wishing to refine their technique
  • Corporate executives looking to reinvigorate their organization
The Pearson Professional Programs Advantage
  • Award winning International Faculty
  • Meet ups at convenient locations in downtown Gurugram next to M.G Road Metro Station
  • Cohort restricted to no more than 30-40 participants for meaningful faculty interaction
  • Participants create a live Business Plan with their venture team
  • Awards will be presented for Best Business Plan across various categories

Intensive Program Schedule

Face-to-Face Meetups

Meetup 1 15-17 September, 2017
Meetup 2 28-29 October, 2017
Meetup 3 25-26 November, 2017

Live Online Sessions

1.5 to 3 hours per week (except Diwali week)

Tuition Fellowships

Once admitted, participants may apply for one of eight 50% tuition fellowships.
The Entrepreneurship Boot Camp will be held once in a year. Meetups are held in downtown Gurugram (Gurgaon) near MG Road Metro Station. The Certificate shall be awarded subject to maintaining attendance requirements and completion of all program milestones.


Faculty

Program Director & Lead Faculty

Adam Davies

Adam Davies is Program Lead for the VIEW Entrepreneurship courses at Saïd Business School. University of Oxford. He also serves as an Entrepreneur in Residence/Mentor with leading accelerators, incubators and universities including Techstars, Virgin Media, London Business School, WeWork and Microsoft Ventures.

Over the past 15 years, Adam has advised a variety of early to late-stage ventures including multiple award winning-startups. He specializes in New Venture Development
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Supporting Faculty (Online Sessions)

Jeffery Babin

Jeffery Babin is an Associate Professor of Practice and Associate Director of the Engineering Entrepreneurship Program at Upenn. He has been a lecturer in Entrepreneurship for the Wharton School of Pennsylvania since 1993. He is also the regional manager for Australia, India and Israel for the Wharton Global Consulting Practicum, advisor for the Wharton Venture Initiation Program and entrepreneurial fellow for the Weiss Tech House. Jeffery has served as a judge for the Wharton Business Plan Competition and co-authored the book ‘Marketing That Works’.

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Supporting Faculty (Online Sessions)

Om Narasimhan

Om Narasimhan is Professor of Marketing and Deputy Head of the Marketing Department at the London School of Economics (LSE). He has taught courses on entrepreneurship, innovation, pricing and marketing strategy to executives from companies such as 3M, Target, Hormel Foods, Blue Cross/Blue Shield and Samsung. He currently teaches the Masters in Management and the Global Executive Masters in Management programs at the LSE. He has been named Best Elective MBA Professor of the Year in his previous role as the Board of Overseas Chaired Professor of Marketing at the Carlson School of Management, prior to joining LSE.
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Supporting Faculty (Online Sessions)

Rupert Merson

Rupert Merson is Adjunct Associate Professor of Strategy and Entrepreneurship at the London Business School where he teaches MBA electives such as New Venture Development, Entrepreneurship in Emerging Markets, Managing the Family Business, Managing the Growing Business, and Managing Corporate Turnarounds. Since 2009, Rupert has also been a visiting Adjunct Professor at INSEAD where he teaches courses on Entrepreneurship and on Management of Growth. He has also taught at the China Europe International Business School in Shanghai, China and at the Indian School of Business in India. Rupert also frequently teaches on executive programs on strategy,
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Supporting Faculty (Online Sessions)

Rajul Garg

Rajul is an active angel investor, a sought-after mentor to startups, a Director on various Boards and a frequent participant in events for industry bodies such as TiE, NASSCOM, IIT Mentors, Wharton School of the University of Pennsylvania etc.

Rajul co-founded GlobalLogic (formerly IndusLogic) which sold for $420M to Apax partners in India’s largest deal of the year in 2013. As COO, Rajul built operations from the ground up in India and then expanded through global acquisitions, until 2008. Rajul then consulted with top tier venture capital firms such as Sequoia Capital and Aavishkaar.
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